Once upon a time, we knew the furry critters as the representatives of our neighbourhood watch schemes and nothing more. Oh, how they’ve grown.
It’s not that I have anything against Meerkats personally. I’m sure that most of them are cute and placid and would rather not be in the public eye. But thanks to the damn ad campaigns, I’ve grown to hate all that the Meerkats represent. Meerkats symbolise the astoundingly impressive and glorious (but at the same time awful) effects of advertising, and all that is bad about the modern world. The fact that advertising has such a huge power over people has been showcased by the Compare the Market campaigns and horrifies me enormously.
Doesn’t it tell you something about the world that a combination of social networking and television adverts can completely posess a nation’s thoughts and replace them with images of meerkats? Think what this power could be used for! Politicians could start using this newfound strategy and thus begin brainwashing us into accepting their imminent world domination! And then where would we be? Perfectly happy and accepting, come to think of it.