The video on the right is something that I came across on Facebook. It's a cute little video of young Italian boys and a pretty blonde girl. They oblige when asked to 'embrace her', 'pull a funny face at her' but 'slap her'? No, they refuse and say a few very honourable things about how men shouldn't hit women, leaving the viewer with a bit of feel-good warmth about these noble young gents.
Of course I agree with the sentiment. Domestic violence is a massive problem, and spreading awareness of abuse is definitely part of the solution.
Furthermore, this anti-domestic violence video is reaching out to the wrong people. The cute factor, the adorable little boys - even the music is clearly marketed at women. And it's not women who most need to pay attention to the issue of domestic violence. It's men.
The anti-sexism campaigner Jackson Katz makes an excellent point in this Ted Talk, when he says that men often escape the entire conversation about sexual and domestic violence, because abuse is framed by society as a 'women's issue'. We need to turn the conversations towards men, because in the vast majority of cases, men are the perpetrators of violence. Just like female victims, "m
I urge you to watch the entirety of Katz's Ted Talk, and to donate to a domestic abuse charity instead of sharing worthless clickbait rubbish like this. Before writing this blog post, I gave £10 to Refuge, an anti-domestic violence charity based in the UK.
For wider reading, a few relevant sites:
Respect - a charity particularly focused on working with perpetrators of abuse, and preventing abuse
Why domestic violence victims don't 'just leave' - a Ted Talk by abuse victim, Leslie Morgan Steiner